About Us

Our Mission

The heart of our work and products is quality, reliability, care, responsiveness and the welfare of our customers and of our environment, and an orientation towards the long term worldwide 24/7. We operate worldwide with our brands and our technologies in our business areas laundry & home care, beauty care, adhesive technologies and other chemical products.


Our Vision

Our vision is to become a global leader in brands and technologies. Our claim expresses our ambition: striving for the very best in everything that we do. This applies not only to the products and technologies that we develop for our customers but also to our internal processes. Our team has the passion, pride and enthusiasm into making this happen. Conveying this attitude to our internal and external audiences is the task of our claim. Our corporate culture and our vision, mission and values unite our diverse workforce and provide standards for how we conduct our business. Globally binding behavioural rules are specified in a series of codes. They provide guidance for the behaviour and actions of our employees in all business areas and cultures in which we operate.


Our Values

A shared vision and actively promoted values generate a feeling of unity and offer us guidance in the performance of our everyday work. Around the world, our vision and values serve as a bond, enabling us to utilize the full potential of our internationality and diversity. What we value most is being able to act independently and with freedom from any conflicts of interests. These demands apply to internal and external relationships and are the binding foundation of our day-to-day sustainable activity. We meet the highest ethical and professional standards, which we have defined in our Code of Ethics. For us, full transparency inwards and outwards goes without question. It contributes to shared further development and fosters community spirit not only within our company, but also in relation to our customers and external partners. Transparency cements reliability and stabilises partnerships. We always seek the best, bespoke and customer-oriented solutions for our clients and partners. For us, careful and circumspect handling of the customer interests entrusted to us goes hand in hand with the highest possible quality of service, products and nurturing of a strong service culture.